Media campaigns require a strategy, and trusted, well-earned contacts. That's what helped bring success in the projects below.
WORLD RECORD SOUL TRAIN LINE, 2012
A matter of numbers.
Nearly 4,000 attended, 292 made it down the line over the three-hour attempt. And the event led local newscasts that night and appeared in more than 100 news outlets throughout the world, including Japan and Australia.
NUTTER FOR MAYOR, 2011
Getting out word of Clergy group endorsement
As Director of Communications for the Nutter for Mayor re-election campaign, I had the challenge of attracting news media, particularly those focused on African-American readers, word of the Black Clergy endorsement -- with 24 hours lead-time. The next day, all major broadcasters, and plenty of members of the Black Press, were on set.
EVOLUER HOUSE FUNDRAISER
Radio and newspaper attention for stars of fashion event
How do you get word of a fashion event -- a truly visual spectacle -- to listeners of Black radio? Place the right celebrities with the right media personalities, and help steer their connection. For the Evoluer House annual fundrasier, the strategy was to place Kithe Brewster on the Sunday show with the classy Dyana Williams, whose consulting company included mutual clients. And honorary chair for the event, Sarah Dash of LaBelle fame, enjoyed an interview with Mimi Brown. Brown would rave of her interview, and Williams offered, "Sheila,We appreciate you being so informative with the suggested questions, his bio and the details about the event! ” Meanwhile a news release announcing the naming of a local supermodel as recipient of a "Trailblazer Award" landed a story in the Main Line Times.